The audience for adult performers is arguably one of the most supportive and engaged of any that is around. Knowing this, some talents decide to tap into that resource to make as much bonus money as possible. The great thing is you don’t need to be a marketing specialist or a business expert to make an honest living out of the fans' support. There’s a reliable technique that many may consider an old-school one, but it is actually a perfect option for the digital age. We talk about fan clubs which basically are one-to-one communication channels branded for particular models and their fan bases. These channels allow performers to stay connected to their fans and reach out to them directly with unique offers, exclusive content, and different valuable “goodies”. To shine some more light on this topic we talked to AdultHTML, a design and coding company that has been collaborating with adult industry representatives since 2009.
It is indeed not a new concept, but modern digital fan clubs are really different from what we’ve seen before. Web technologies evolved dramatically and now they allow designers and coders to fulfill almost any client’s request. If a cam model needs to build an all-in-one digital stop to capitalize on a fan base in all possible ways they can get it. There are many monetization tools that can be integrated into a single web platform. And using them, an adult content creator doesn’t have to share their revenue with a third party, which is probably one of the biggest motivations behind launching your own fan club.
What makes it possible to turn a digital fan club into a powerful money-making machine? A website like that can serve as:
These options as well as some others can be available for a model on a single custom-made digital fan club. Owning a site like that provides content creators with possibilities to strengthen their online presence, build a personal brand, gain more control over it, and eventually make some good money.
It all depends. Many things are taken into consideration: “How complex is the design?”, “How many monetization tools are there to implement?”, “What kind of tools those are?”, “What kind of technologies were chosen to create a particular platform?”, etc. It’s not a secret that it is cheaper to create a site, using an online site builder. There are many of those around and some of them are quite good, but relying on them you need to be ready to deal with some limits when it comes to site functionality. Having a fully customized web platform is the only way to get rid of those limits. It can cost a bit more, but it all pays off in the long run.
Most of the time models who decide to launch their own digital fan clubs are content creators with big enough loyal audiences to capitalize on and therefore to have resources for such an investment. However, from our own experience working with adult industry representatives, we know that it is not always the case. There’s a way to successfully face any challenge, so there’s a possibility to find a web solution for a project of any scope and budget. Sure, not all the models can afford a big and multifunctional version of a digital fan club, but even the simplest site of a high quality can be a great promotion and monetization tool if you know how to handle it.