First global survey of webcam industry launched by LittleRedBunny Academy

Study is Industry’s first worldwide data gathering of webcam models and studio owners

LittleRedBunny Academy announced the release of an annual State of the Webcam Industry Survey for all webcam models and studio owners across all platforms, with a goal to better understand the strengths and weaknesses of the industry and to improve productivity, revenue, working conditions and to bring the webcam community closer together.

The survey will be available from January 15 to April 15 and investigates the demographics, work habits, earnings, products and
technology used, practices, experience and feedback of independent models, studio models and studio owners across the globe. No identifying personal information will be required, and all participants will remain completely anonymous.

This examination of the industry will also include information to help the supporting and ancillary companies providing services to the webcam industry. The data collected by the survey will help end speculations on the inner workings of webcamming, eliminate myths, and accelerate the growth of the industry.

“I think there’s been a lack of knowledge and understanding about some areas of the webcam industry: where it is, where it’s going and how it’s viewed from the eyes of the people who are the foundation,” said LittleRedBunny, a multi-award-winning webcam model, industry icon and founder of LittleRedBunny Academy. “And while some platforms and businesses have conducted inter-company surveys, no one has taken a broader, more in-depth look at models and studios across all parts of the industry and the globe. I am thrilled and excited to see what positive results can happen from this. And I do believe this is a first in our industry!”

With two separate surveys tailored for webcam models and studio owners, the intent is to annually gather, compile, share and implement the data into the daily functioning of the industry. This feedback will start to build a more defined picture of the needs and working conditions among the people who make up the backbone of a fast growing multi-billion-dollar business.

“When you go to industry events outside the U.S., most models and attendees are from studios, primarily Romania and Colombia, with Russia and Ukraine studios starting to make a bigger presence recently,” said Chris “CK” Korhonen, business partner of LittleRedBunny and a public relations specialist. “Industry events in the U.S. are even less diverse with the majority of models being American. So there tends to be a partitioned and incomplete view and understanding of the needs, motivations and behaviors of people across the industry. Our hope is this survey will discover data which will better define commonalities and differences while improving the approach, execution and outcomes in the industry for the benefit of everyone everywhere.”

Over the next three months, a marketing campaign will be implemented to spread the word about the survey among studios and webcam models across the globe to take part and get as many different voices and participants as possible.

“The ultimate goal is always to improve work environments, income and overall well-being at all levels of the industry, including among platforms and other businesses involved with webcamming,” LittleRedBunny added. “I hope every model who does the survey tells other models to take it, and every studio owner who hears about this survey will not just take it but also tell their models and other studio owners to participate as well. I see contributing to this survey as not only an opportunity, but a responsibility to help improve an industry that many people, including myself, really love being a part of.
My hope is this will be many little steps towards big change and improvements for everyone.”

Depending on answers, the Model Survey should take approximately 15-20 minutes, and the Studio Owner Survey should take approximately 20-25 minutes so please plan accordingly. To take the 100% anonymous survey and for more information, you can go to LittleRedAcademySurvey and be a part of this historic event.

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Comments (11)

  • DivaTraffic
    DivaTraffic

    Great initiative Red! Look forward to see the results. This is so needed. Will forward to our studios and models!

    21 January 2019 - 11:37
  • LittleRedBun
    LittleRedBun

    Thank you so much! Your collaboration and support is so appreciated, not just by me but for all the industry for what the outcomes can be from this project. I hope everybody takes part in it and spread it around as much as possible, this can truly make a big difference for ALL of us! xx

    21 January 2019 - 11:57
  • Paisleyluves
    Paisleyluves

    Thank you so much for all you do. Your an inspiration!

    21 January 2019 - 14:30
  • LittleRedBun
    LittleRedBun

    Thank you so much PaisLeyluves, you are a sweetheart! xx

    22 January 2019 - 8:35
  • Tristan
    Tristan

    Great!

    22 January 2019 - 12:49
  • danep
    danep

    This is a great initiative.
    I find myself baffled many times too, because the constructs of what we have about the industry are many times driven by assumptions, and not by data analysis, it goes for customers and members too. The better we understand each other, the better we communicate, the more sales we all make.

    27 January 2019 - 17:32
  • LittleRedBun
    LittleRedBun

    Exactly, this is totally the factors that motivated me to create it and the purpose of this survey. We can only better ourselves if we know who we TRULY are and where we are in the present and what are the present needs. The more participants will fill the survey, the more accurate the representation of our global will be, so I hope everybody will take the time to take part in this survey! Thank you for writing this comment @Danep!

    28 January 2019 - 4:05
  • Mellu
    Mellu

    Korhonen! Finnish (^,^)/ Yaaa!
    Wish you luck, I'm waiting for results :3

    30 January 2019 - 23:25
  • LittleRedBun
    LittleRedBun

    lol Mellu, yes he is! Thank you for filling out the survey! Smiley :) xx

    31 January 2019 - 8:11
  • PufferFish
    PufferFish

    I think that more focus should have been given to phone/Skype/content creating etc as that is a large portion of many models income and in some cases how they make their living entirely. That being said this is a great idea.

    1 February 2019 - 2:12
  • LittleRedBun
    LittleRedBun

    Oh thank you @PufferFish for the suggestion. Noted! As a first survey I tried to make it not too long to fill out, but I do realize it is the situation of many models, so I will try to include that more for next year, without making the survey longer. I really appreciate your feedback, its a great one! xx (I love your name btw lol) (feel free to DM me if you have any specific questions and angles on these topics that you are essential, it would be great! Thanks again!

    1 February 2019 - 11:30

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